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Market Response Models
Econometric And Time Series Analysis
language: english
Publisher:
SPRINGER-VERLAG NEW YORK INC., January of 2003 ‧
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SYNOPSIS
Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into static and dynamic models, discusses techniques and findings spawned by the marketing information revolution, and demonstrates methodological developments to assess long-term impacts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781402073687 |
| Publisher: | SPRINGER-VERLAG NEW YORK INC. |
| Release Date: | January of 2003 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 502 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781402073687 |
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