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Market Rebels
How Activists Make Or Break Radical Innovations
language: english
Publisher:
Princeton University Press, December of 2008 ‧
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SYNOPSIS
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780691134567 |
| Publisher: | Princeton University Press |
| Release Date: | December of 2008 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 216 |
| Format: | Book |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > History > Story |
| EAN: | 9780691134567 |
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