adicionar à lista de desejos
Market-Driven Management
Strategic And Operational Marketing
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2012 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230276024 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2012 |
| Language: | English |
| Dimensions: | 187 x 246 x 23 mm |
| Cover: | Softcover |
| Pages: | 624 |
| Format: | Book |
| Collection: | Palgrave Studies In European U |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230276024 |
BOOKS FROM THE SAME COLLECTION
-
Europarties After EnlargementPalgrave Macmillan96,55€
-
Film TrilogiesPalgrave Macmillan82,40€
-
Marketing Stratégique Et Opérationnel ; Du Marketing À L'Orientation-Marché (8e Édition)10%DUNOD55,26€ 10% CARDfree shipping
-
Marketing Stratégique Et Opérationnel : La Démarche Marketing Dans Une Perspective Responsable (11e Édition)10%DUNOD53,96€
59,95€free shipping