Capa do artigo Managing The Corporate Image

Managing The Corporate Image

The Key To Public Trust

by James G. Gray
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, January of 1986 ‧
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Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

Managing The Corporate Image

The Key To Public Trust

by James G. Gray

Property Description
ISBN: 9780899301402
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: January of 1986
Language: English
Dimensions: 156 x 234 x 11 mm
Cover: Hardcover
Pages: 174
Format: Book
Collection: Proceedings In Applied Mathematics S.
Categories: Books in English > Management > Public relations
EAN: 9780899301402

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