M-Powering Marketing In A Mobile World

by Nikhilesh Dholakia, Syagnik Banerjee e Ruby Roy Dholakia
language: english
Publisher: BUSINESS EXPERT PRESS, November of 2017 ‧
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Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing functions and resources

M-Powering Marketing In A Mobile World

by Nikhilesh Dholakia, Syagnik Banerjee e Ruby Roy Dholakia

Property Description
ISBN: 9781631570032
Publisher: BUSINESS EXPERT PRESS
Release Date: November of 2017
Language: English
Cover: Softcover
Pages: 146
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9781631570032