Capa do artigo Loyalty Myths

Loyalty Myths

Hyped Strategies That Will Put You Out Of Business -- And Proven Tactics That Really Work

by Timothy L. Keiningham, Henri Wallard, Lerzan Aksoy e Terry G. Vavra
language: english
Publisher: JOHN WILEY & SONS INC, October of 2005 ‧
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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Loyalty Myths

Hyped Strategies That Will Put You Out Of Business -- And Proven Tactics That Really Work

by Timothy L. Keiningham, Henri Wallard, Lerzan Aksoy e Terry G. Vavra

Property Description
ISBN: 9780471743156
Publisher: JOHN WILEY & SONS INC
Release Date: October of 2005
Language: English
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Public relations
Books in English > Management > Management and Organization
EAN: 9780471743156

TIMOTHY L. KEININGHAM

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HENRI WALLARD

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LERZAN AKSOY

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TERRY G. VAVRA

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