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Localizing Global Marketing Strategies
Emerging Research And Opportunities
language: english
Publisher:
IGI GLOBAL, November of 2019 ‧
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SYNOPSIS
Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781799809586 |
| Publisher: | IGI GLOBAL |
| Release Date: | November of 2019 |
| Language: | English |
| Dimensions: | 178 x 254 x 20 mm |
| Cover: | Softcover |
| Pages: | 172 |
| Format: | Book |
| Collection: | Their Cartel Princess |
| Categories: |
Books in English
>
Art
>
Design and Illustration
|
| EAN: | 9781799809586 |
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