Localizing Global Marketing Strategies

Emerging Research And Opportunities

by Janell Nakia Harvey
language: english
Publisher: IGI GLOBAL, November of 2019 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.

Localizing Global Marketing Strategies

Emerging Research And Opportunities

by Janell Nakia Harvey

Property Description
ISBN: 9781799809586
Publisher: IGI GLOBAL
Release Date: November of 2019
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 172
Format: Book
Collection: Their Cartel Princess
Categories: Books in English > Art > Design and Illustration
EAN: 9781799809586