Living Brands

Collaboration + Innovation = Customer Fascination

by Raymond Nadeau
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, October of 2006 ‧
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Reveals how to create brands that tap into customers' lifestyles. This guide shows you how to tap into the hottest trends by taking cues from the customers. It shows how to search for alternative ways of connecting to consumers on deeper levels, breaking free of the focus group.

Living Brands

Collaboration + Innovation = Customer Fascination

by Raymond Nadeau

Property Description
ISBN: 9780071466141
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: October of 2006
Language: English
Dimensions: 160 x 239 x 22 mm
Cover: Hardcover
Pages: 288
Format: Book
Collection: Mcgraw-Hill Specialty Board Review
Categories: Books in English > Management > Marketing
EAN: 9780071466141