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Living Brands
Collaboration + Innovation = Customer Fascination
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, October of 2006 ‧
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SYNOPSIS
Reveals how to create brands that tap into customers' lifestyles. This guide shows you how to tap into the hottest trends by taking cues from the customers. It shows how to search for alternative ways of connecting to consumers on deeper levels, breaking free of the focus group.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071466141 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | October of 2006 |
| Language: | English |
| Dimensions: | 160 x 239 x 22 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Collection: | Mcgraw-Hill Specialty Board Review |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780071466141 |
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