Capa do artigo Lifestyle Marketing

Lifestyle Marketing

Reaching The New American Consumer

by Ronald D. Michman, Alan J. Greco e Edward M. Mazze
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2003 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Lifestyle Marketing

Reaching The New American Consumer

by Ronald D. Michman, Alan J. Greco e Edward M. Mazze

Property Description
ISBN: 9781567206401
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2003
Language: English
Cover: Hardcover
Pages: 256
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781567206401

RONALD D. MICHMAN

SEE MORE TITLES BY THIS AUTHOR

ALAN J. GRECO

SEE MORE TITLES BY THIS AUTHOR

EDWARD M. MAZZE

SEE MORE TITLES BY THIS AUTHOR