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Key Concepts In Marketing
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, February of 2004 ‧
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SYNOPSIS
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781403915276 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | February of 2004 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 310 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781403915276 |
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