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Kellogg On Strategy
Concepts, Tools, And Frameworks For Practitioners
language: english
Publisher:
JOHN WILEY & SONS INC, August of 2005 ‧
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SYNOPSIS
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471478553 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | August of 2005 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780471478553 |
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