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International Marketing

by Donald E. Baack, Barbara Czarnecka e Daniel W. Baack
language: english
Publisher: SAGE PUBLICATIONS INC, December of 2018 ‧
86,51€
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Exploring the inter-relatedness of the key components that impact any international marketing venture â€" markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

International Marketing

by Donald E. Baack, Barbara Czarnecka e Daniel W. Baack

Property Description
ISBN: 9781506389226
Publisher: SAGE PUBLICATIONS INC
Release Date: December of 2018
Language: English
Dimensions: 266 x 199 x 32 mm
Cover: Softcover
Pages: 672
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781506389226