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International Marketing
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, October of 2004 ‧
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SYNOPSIS
"International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the co-ordination of a company's different national marketing programmes.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780333963883 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | October of 2004 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 480 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780333963883 |
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