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International Marketing
language: english
Publisher:
SAGE PUBLICATIONS INC, December of 2018 ‧
see product details
SYNOPSIS
Exploring the inter-relatedness of the key components that impact any international marketing venture â€" markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781506389219 |
| Publisher: | SAGE PUBLICATIONS INC |
| Release Date: | December of 2018 |
| Language: | English |
| Dimensions: | 195 x 265 x 20 mm |
| Cover: | Hardcover |
| Pages: | 672 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781506389219 |