International Marketing In A Changing World

Name: International Marketing In A Changing World
Price: 29.34 EUR
Author: S. Tamer Cavusgil, Sebastian Van Der Vegt e M. Billur Akdeniz
ISBN: 9781637428481

A Managerial Guidebook

by S. Tamer Cavusgil, Sebastian Van Der Vegt e M. Billur Akdeniz

Book eBook

language: english

Publisher: BUSINESS EXPERT PRESS, August of 2025 ‧ see product details

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SYNOPSIS

Step into the evolving realm of global marketing where technological shifts, changing consumer behaviors, and updated regulations redefine success. Gain practical strategies with the innovative 3W-1H framework and real-world insights to navigate complex international markets with confidence.

DETAILS

International Marketing In A Changing World

A Managerial Guidebook

by S. Tamer Cavusgil, Sebastian Van Der Vegt e M. Billur Akdeniz
Property	Description
ISBN:	9781637428481
Publisher:	BUSINESS EXPERT PRESS
Release Date:	August of 2025
Language:	English
Dimensions:	152 x 229 x 20 mm
Cover:	Softcover
Pages:	220
Format:	Book
Categories:	Books in English > Management > Management and Organization Books in English > Management > Marketing
EAN:	9781637428481

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