Capa do artigo International Consumer Behavior

International Consumer Behavior

Its Impact On Marketing Strategy Development

by A. Coskun Samli
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, March of 1995 ‧
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This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

International Consumer Behavior

Its Impact On Marketing Strategy Development

by A. Coskun Samli

Property Description
ISBN: 9780899308838
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: March of 1995
Language: English
Dimensions: 155 x 235 x 21 mm
Cover: Hardcover
Pages: 208
Format: Book
Collection: Social Issues In American History S.
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780899308838

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