adicionar à lista de desejos
Integrated Marketing Communication
Creative Strategy From Idea To Implementation
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, April of 2007 ‧
see product details
SYNOPSIS
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780742529649 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | April of 2007 |
| Language: | English |
| Dimensions: | 194 x 237 x 14 mm |
| Cover: | Softcover |
| Pages: | 280 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780742529649 |
-
Advertising Design By Medium10%TAYLOR & FRANCIS LTD94,62€ 10% CARDfree shipping
-
Advertising Design By Medium10%TAYLOR & FRANCIS LTD209,54€ 10% CARDfree shipping