Capa do artigo Integrated Marketing Communication

Integrated Marketing Communication

A Consumer-Centric Approach For The Digital Era

by Adam C. Earnheardt e James R. Smith
language: english
Publisher: KENDALL/HUNT PUBLISHING CO ,U.S., December of 2019 ‧
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Presents a data-driven, consumer centric approach that's in sync with today's always-on integrated marketing communication (IMC) environment. Based on the author's work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices.

Integrated Marketing Communication

A Consumer-Centric Approach For The Digital Era

by Adam C. Earnheardt e James R. Smith

Property Description
ISBN: 9781524943820
Publisher: KENDALL/HUNT PUBLISHING CO ,U.S.
Release Date: December of 2019
Language: English
Cover: Softcover
Pages: 277
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781524943820

ADAM C. EARNHEARDT

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JAMES R. SMITH

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