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Innovation Games
Creating Breakthrough Products And Services
Book
eBook
language: english
Publisher:
PEARSON EDUCATION (US), September of 2006 ‧
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SYNOPSIS
Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.
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| Property | Description |
|---|---|
| ISBN: | 9780321437297 |
| Publisher: | PEARSON EDUCATION (US) |
| Release Date: | September of 2006 |
| Language: | English |
| Dimensions: | 192 x 230 x 10 mm |
| Cover: | Softcover |
| Pages: | 192 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780321437297 |
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