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Information Communication Technologies And City Marketing
Digital Opportunities For Cities Around The World
language: english
Publisher:
IGI GLOBAL, February of 2009 ‧
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SYNOPSIS
Intends to promote understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering topics such as city branding, export promotion, and industry marketing, this comprehensive book looks into effective marketing initiatives for city development.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781605661346 |
| Publisher: | IGI GLOBAL |
| Release Date: | February of 2009 |
| Language: | English |
| Dimensions: | 216 x 280 x 23 mm |
| Cover: | Hardcover |
| Pages: | 439 |
| Format: | Book |
| Collection: | Advances In E-Collaboration (Aecob) Book Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781605661346 |
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