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In Data We Trust
How Customer Data Is Revolutionising Our Economy
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, August of 2012 ‧
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SYNOPSIS
As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781408179512 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | August of 2012 |
| Language: | English |
| Dimensions: | 157 x 238 x 24 mm |
| Cover: | Hardcover |
| Pages: | 224 |
| Format: | Book |
| Collection: | Biography And Autobiography |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781408179512 |
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