How To Market To People Not Like You

"Know It Or Blow It" Rules For Reaching Diverse Customers

by Kelly Mcdonald
language: english
Publisher: JOHN WILEY & SONS INC, April of 2011 ‧
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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.

How To Market To People Not Like You

"Know It Or Blow It" Rules For Reaching Diverse Customers

by Kelly Mcdonald

Property Description
ISBN: 9780470879009
Publisher: JOHN WILEY & SONS INC
Release Date: April of 2011
Language: English
Cover: Hardcover
Pages: 240
Format: Book
Collection: Anthem Studies In Development
Categories: Books in English > Management > Marketing
EAN: 9780470879009