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How To Market To People Not Like You
"Know It Or Blow It" Rules For Reaching Diverse Customers
language: english
Publisher:
JOHN WILEY & SONS INC, April of 2011 ‧
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SYNOPSIS
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470879009 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | April of 2011 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 240 |
| Format: | Book |
| Collection: | Anthem Studies In Development |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780470879009 |
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