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Happy Customers Everywhere
How Your Business Can Profit From The Insights Of Positive Psychology
language: english
Publisher:
Palgrave Macmillan, May of 2012 ‧
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SYNOPSIS
Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230116450 |
| Publisher: | Palgrave Macmillan |
| Release Date: | May of 2012 |
| Language: | English |
| Dimensions: | 159 x 240 x 20 mm |
| Cover: | Hardcover |
| Pages: | 256 |
| Format: | Book |
| Collection: | Palgrave Series In Islamic Theology, Law |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780230116450 |
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