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Handbook Of Research On New Media Applications In Public Relations And Advertising
language: english
Publisher:
IGI GLOBAL, August of 2020 ‧
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SYNOPSIS
Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781799832010 |
| Publisher: | IGI GLOBAL |
| Release Date: | August of 2020 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 400 |
| Format: | Book |
| Collection: | Advances In Computer And Electrical Engineering |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9781799832010 |
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