Handbook Of Research On New Media Applications In Public Relations And Advertising

language: english
Publisher: IGI GLOBAL, August of 2020 ‧
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Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.

Handbook Of Research On New Media Applications In Public Relations And Advertising

Property Description
ISBN: 9781799832010
Publisher: IGI GLOBAL
Release Date: August of 2020
Language: English
Cover: Hardcover
Pages: 400
Format: Book
Collection: Advances In Computer And Electrical Engineering
Categories: Books in English > Management > Advertising
EAN: 9781799832010