Handbook Of Research On Consumerism In Business And Marketing

Concepts And Practices

by Kaufmann
language: english
Publisher: Idea Group,U.S., March of 2014 ‧
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"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

Handbook Of Research On Consumerism In Business And Marketing

Concepts And Practices

by Kaufmann

Property Description
ISBN: 9781466658806
Publisher: Idea Group,U.S.
Release Date: March of 2014
Language: English
Cover: Hardcover
Pages: 608
Format: Book
Collection: Encyclopedia Of Visual Medicine Series
Categories: Books in English > Management > Marketing
EAN: 9781466658806