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Guerrilla Pr Wired
Waging A Successful Publicity Campaign Online, Offline And Everywhere In Between
language: english
Publisher:
MCGRAW-HILL EDUCATION - EUROPE, March of 2003 ‧
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SYNOPSIS
Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071382328 |
| Publisher: | MCGRAW-HILL EDUCATION - EUROPE |
| Release Date: | March of 2003 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 306 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Public relations
|
| EAN: | 9780071382328 |
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