Ground Wars

Personalized Communication In Political Campaigns

by Rasmus Kleis Nielsen
language: english
Publisher: Princeton University Press, February of 2012 ‧
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Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

Ground Wars

Personalized Communication In Political Campaigns

by Rasmus Kleis Nielsen

Property Description
ISBN: 9780691153056
Publisher: Princeton University Press
Release Date: February of 2012
Language: English
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Social Sciences and Humanities > Sociology
EAN: 9780691153056