Capa do artigo Good Works!

Good Works!

Marketing And Corporate Initiatives That Build A Better World...And The Bottom Line

by Philip (Kellogg School Of Management, Northwestern University, Evanston, Il) Kotler, David (Cause Marketing Forum) Hessekiel e Nancy R. (University Of Washington, Seattle, Wa) Lee
language: english
Publisher: JOHN WILEY & SONS INC, June of 2012 ‧
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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Good Works!

Marketing And Corporate Initiatives That Build A Better World...And The Bottom Line

by Philip (Kellogg School Of Management, Northwestern University, Evanston, Il) Kotler, David (Cause Marketing Forum) Hessekiel e Nancy R. (University Of Washington, Seattle, Wa) Lee

Property Description
ISBN: 9781118206683
Publisher: JOHN WILEY & SONS INC
Release Date: June of 2012
Language: English
Dimensions: 157 x 234 x 17 mm
Cover: Hardcover
Pages: 288
Format: Book
Collection: Wwe
Categories: Books in English > Management > Marketing
EAN: 9781118206683

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PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL) KOTLER

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NANCY R. (UNIVERSITY OF WASHINGTON, SEATTLE, WA) LEE

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