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Global Sport Sponsorship
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2005 ‧
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SYNOPSIS
Provides a comprehensive analysis of global sport sponsorship industry. This book covers topics including: the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; and, using sponsorship to negotiate local markets.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781845200817 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2005 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 336 |
| Format: | Book |
| Collection: | Sport Commerce And Culture S. |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Social Sciences and Humanities > Sociology |
| EAN: | 9781845200817 |
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