Global Perspectives On Advertising Self-Regulation

Principles And Practices In Thirty-Eight Countries

by Jean J. Boddewyn
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, August of 1992 ‧
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This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles.

Global Perspectives On Advertising Self-Regulation

Principles And Practices In Thirty-Eight Countries

by Jean J. Boddewyn

Property Description
ISBN: 9780899307237
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: August of 1992
Language: English
Cover: Hardcover
Pages: 272
Format: Book
Collection: Contributions To The Study Of World Literature
Categories: Books in English > Management > Advertising
EAN: 9780899307237

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