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Global Perspectives On Advertising Self-Regulation
Principles And Practices In Thirty-Eight Countries
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, August of 1992 ‧
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SYNOPSIS
This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780899307237 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | August of 1992 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 272 |
| Format: | Book |
| Collection: | Contributions To The Study Of World Literature |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780899307237 |
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