Gendered Marketing

by Andreas Chatzidakis
language: english
Publisher: EDWARD ELGAR PUBLISHING LTD, August of 2022 ‧
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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Gendered Marketing

by Andreas Chatzidakis

Property Description
ISBN: 9781839108815
Publisher: EDWARD ELGAR PUBLISHING LTD
Release Date: August of 2022
Language: English
Dimensions: 138 x 216 x 15 mm
Cover: Hardcover
Pages: 168
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781839108815