Capa do artigo Game-Based Marketing

Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, And Contests

by Gabe Zichermann e Joselin Linder
language: english
Publisher: JOHN WILEY & SONS INC, April of 2010 ‧
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Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.

Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, And Contests

by Gabe Zichermann e Joselin Linder

Property Description
ISBN: 9780470562239
Publisher: JOHN WILEY & SONS INC
Release Date: April of 2010
Language: English
Dimensions: 160 x 236 x 22 mm
Cover: Hardcover
Pages: 240
Format: Book
Collection: Synthesis Lectures On Human Language Technologies
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9780470562239

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