From Big Data To Smart Data

Why Brands Need To Know About People As Well As Data

by Colin Strong
language: english
Publisher: KOGAN PAGE LTD, March of 2015 ‧
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The Strategic Route to Deeper Customer Insight.

From Big Data To Smart Data

Why Brands Need To Know About People As Well As Data

by Colin Strong

Property Description
ISBN: 9780749472115
Publisher: KOGAN PAGE LTD
Release Date: March of 2015
Language: English
Cover: Softcover
Pages: 224
Format: Book
Collection: Cambridge Marketing Handbooks
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9780749472115

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