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Framework for Marketing Management
language: english
Publisher:
PEARSON EDUCATION (US), March of 2008 ‧
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SYNOPSIS
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780131452589 |
| Publisher: | PEARSON EDUCATION (US) |
| Release Date: | March of 2008 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 384 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780131452589 |
| Recommended Minimum Age: | Not applicable |
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