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Foreign Advertising In China
Becoming Global, Becoming Local
language: english
Publisher:
IOWA STATE UNIVERSITY PRESS, August of 2000 ‧
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SYNOPSIS
The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780813818283 |
| Publisher: | IOWA STATE UNIVERSITY PRESS |
| Release Date: | August of 2000 |
| Language: | English |
| Dimensions: | 15 x 234 x 15 mm |
| Cover: | Hardcover |
| Pages: | 176 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780813818283 |
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