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Exploring The Power Of Electronic Word-Of-Mouth In The Services Industry
language: english
Publisher:
IGI GLOBAL, July of 2019 ‧
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SYNOPSIS
Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781522585756 |
| Publisher: | IGI GLOBAL |
| Release Date: | July of 2019 |
| Language: | English |
| Dimensions: | 216 x 279 x 20 mm |
| Cover: | Hardcover |
| Pages: | 463 |
| Format: | Book |
| Collection: | Advances In Media, Entertainment, And The Arts |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781522585756 |
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