Exploring The Power Of Electronic Word-Of-Mouth In The Services Industry

language: english
Publisher: IGI GLOBAL, July of 2019 ‧
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Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.

Exploring The Power Of Electronic Word-Of-Mouth In The Services Industry

Property Description
ISBN: 9781522585756
Publisher: IGI GLOBAL
Release Date: July of 2019
Language: English
Dimensions: 216 x 279 x 20 mm
Cover: Hardcover
Pages: 463
Format: Book
Collection: Advances In Media, Entertainment, And The Arts
Categories: Books in English > Management > Marketing
EAN: 9781522585756

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