Ethnographic Thinking

From Method to Mindset. This book argues that ethnographic thinkingthe thought processes and patterns ethnographers develop through their practiceoffers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.