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Essentials Of Marketing Research
Essentials Of Marketing Research
language: english
Publisher:
McGraw-Hill QDR, October of 2012 ‧
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SYNOPSIS
Takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book gives students a strong command of market research principles, while being short enough to use alongside cases or projects. It delivers a review of marketing research topics.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071318372 |
| Publisher: | McGraw-Hill QDR |
| Release Date: | October of 2012 |
| Language: | English |
| Dimensions: | 203 x 254 x 17 mm |
| Cover: | Softcover |
| Pages: | 416 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780071318372 |
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