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Essence Of Competitive Strategy
language: english
Publisher:
PEARSON EDUCATION (US), November of 1994 ‧
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SYNOPSIS
This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780132914772 |
| Publisher: | PEARSON EDUCATION (US) |
| Release Date: | November of 1994 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 136 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780132914772 |
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