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Ernest Dichter & Motivation Research
New Perspectives On The Making Of Post-War Consumer Culture
language: english
Publisher:
Palgrave Macmillan, August of 2010 ‧
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SYNOPSIS
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230537996 |
| Publisher: | Palgrave Macmillan |
| Release Date: | August of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 293 |
| Format: | Book |
| Collection: | History Of British Womens Writ |
| Categories: |
Books in English
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Management
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Marketing
Books in English > Others |
| EAN: | 9780230537996 |
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