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Entry Barriers And Market Entry Decisions
A Guide For Marketing Executives
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, December of 1991 ‧
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SYNOPSIS
Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780899305479 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | December of 1991 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 224 |
| Format: | Book |
| Collection: | New Perspectives In Clinical Microbiology |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780899305479 |
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