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Emotional Decisions
Trade Off Difficulty And Coping In Consumer Choice
language: english
Publisher:
THE UNIVERSITY OF CHICAGO PRESS, July of 2001 ‧
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SYNOPSIS
Focusing on antecedents and consequence, this work provides a model of trade-off difficulty. The authors advance a framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers appraise their choices in light of their goals and coping strategies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780226534336 |
| Publisher: | THE UNIVERSITY OF CHICAGO PRESS |
| Release Date: | July of 2001 |
| Language: | English |
| Dimensions: | 16 x 23 x 1 mm |
| Cover: | Softcover |
| Pages: | 209 |
| Format: | Book |
| Categories: |
Books in English
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Management
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Marketing
Books in English > Others |
| EAN: | 9780226534336 |
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Punitive DamagesTHE UNIVERSITY OF CHICAGO PRESS108,15€
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Punitive DamagesTHE UNIVERSITY OF CHICAGO PRESS43,26€