Digital Play
The Interaction Of Technology, Culture, And Marketing
language: english
Publisher:
MCGILL-QUEEN'S UNIVERSITY PRESS, May of 2003 ‧
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SYNOPSIS
Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780773525917 |
| Publisher: | MCGILL-QUEEN'S UNIVERSITY PRESS |
| Release Date: | May of 2003 |
| Language: | English |
| Dimensions: | 162 x 227 x 27 mm |
| Cover: | Softcover |
| Pages: | 376 |
| Format: | Book |
| Categories: |
Books in English
>
Computing
>
Other Applications
Books in English > Others |
| EAN: | 9780773525917 |