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Digital Marketing

Tools, Techniques And Best Practices For Graduate Students And Managers

by Klaus Solberg Soilen
language: english
Publisher: Springer International Publishing AG, December of 2024 ‧
148,70€
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This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.

Digital Marketing

Tools, Techniques And Best Practices For Graduate Students And Managers

by Klaus Solberg Soilen

Property Description
ISBN: 9783031695179
Publisher: Springer International Publishing AG
Release Date: December of 2024
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 457
Format: Book
Collection: Springer Texts In Business And Economics
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9783031695179

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