Capa do artigo Democratizing Luxury

Democratizing Luxury

Name Brands, Advertising, And Consumption In Modern Japan

by Annika A. Culver
language: english
Publisher: UNIVERSITY OF HAWAI'I PRESS, December of 2023 ‧
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Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or ‘luxury’, to mass-produced products as an important business model.

Democratizing Luxury

Name Brands, Advertising, And Consumption In Modern Japan

by Annika A. Culver

Property Description
ISBN: 9780824895167
Publisher: UNIVERSITY OF HAWAI'I PRESS
Release Date: December of 2023
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 277
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780824895167

ANNIKA A. CULVER

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