Decoding The Irrational Consumer

Name: Decoding The Irrational Consumer
Price: 45.05 EUR
Author: Darren Bridger
ISBN: 9780749473846

How To Commission, Run And Generate Insights From Neuromarketing Research

by Darren Bridger

language: english

Publisher: KOGAN PAGE LTD, August of 2015 ‧ see product details

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SYNOPSIS

Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.

DETAILS

Decoding The Irrational Consumer

How To Commission, Run And Generate Insights From Neuromarketing Research

by Darren Bridger
Property	Description
ISBN:	9780749473846
Publisher:	KOGAN PAGE LTD
Release Date:	August of 2015
Language:	English
Dimensions:	156 x 234 x 20 mm
Cover:	Softcover
Pages:	224
Format:	Book
Collection:	Marketing Science
Categories:	Books in English > Management > Marketing
EAN:	9780749473846

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