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Decoding The Irrational Consumer
How To Commission, Run And Generate Insights From Neuromarketing Research
language: english
Publisher:
KOGAN PAGE LTD, August of 2015 ‧
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SYNOPSIS
Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.
DETeBook com proteção para wookreaderILS
| Property | Description |
|---|---|
| ISBN: | 9780749473846 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | August of 2015 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 224 |
| Format: | Book |
| Collection: | Marketing Science |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780749473846 |
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