Capa do artigo Decision Criteria For New Product Acceptance And Success

Decision Criteria For New Product Acceptance And Success

The Role Of Trade Buyers

by Vithala Rao e Edward W. Mclaughlin
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, June of 1991 ‧
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Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.

Decision Criteria For New Product Acceptance And Success

The Role Of Trade Buyers

by Vithala Rao e Edward W. Mclaughlin

Property Description
ISBN: 9780899305257
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: June of 1991
Language: English
Dimensions: 156 x 234 x 12 mm
Cover: Hardcover
Pages: 208
Format: Book
Collection: The Anvil S.
Categories: Books in English > Management > Marketing
EAN: 9780899305257

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