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Cross-Cultural Buyer Behavior
language: english
Publisher:
Emerald Publishing Limited, May of 2007 ‧
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SYNOPSIS
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780762314126 |
| Publisher: | Emerald Publishing Limited |
| Release Date: | May of 2007 |
| Language: | English |
| Dimensions: | 234 x 156 x 28 mm |
| Cover: | Hardcover |
| Pages: | 308 |
| Format: | Book |
| Collection: | Advances In International Marketing |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780762314126 |
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