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CRM HANDBOOK
A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP MANAGEMENT
language: english
Publisher:
PEARSON EDUCATION (US), August of 2001 ‧
see product details
SYNOPSIS
A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780201730623 |
| Publisher: | PEARSON EDUCATION (US) |
| Release Date: | August of 2001 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 336 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780201730623 |
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